About Us

Our Vision

A pack of Wan-Wen fish floss in every household.

In today's modern diet, meat often takes precedence over fish — and many people overlook the remarkable nutritional benefits of seafood simply because of the inconvenience of preparation. Wan-Wen aims to promote the benefits of "eating fish" through diverse channels, inspiring younger generations to embrace the joys of fish-based nutrition and making it effortless to incorporate premium fish protein, DHA, and calcium into daily life.

Our Mission

Delivering the finest products and service to every customer.

Wan-Wen Foods founder, Mr. Liang Huo-Cun, established a guiding principle from the very beginning: "If we wouldn't eat it ourselves, if our employees wouldn't buy it, then we have no right to sell it to our customers." This motto has been passed down through generations and remains the cornerstone of our operations. We insist on the strictest raw material standards, rigorous production processes, and meticulous craftsmanship. Every team member shares this commitment — working together with one heart to deliver the very best to our consumers, never cutting corners, never compromising.

Core Values

Integrity · Service · Innovation · Quality

Integrity — You get what you pay for. We insist on the highest quality ingredients, and every penny reflects real value.

Service — We treat every customer like family, with warmth, sincerity, and genuine hospitality in every interaction.

Innovation — Continuous research and development while honoring tradition, creating new flavors that respect our heritage.

Quality — Strict production controls and certified processes ensure every product delivers peace of mind and premium taste.

Our Story

Wan-Wen Foods founder, Mr. Liang Huo-Cun, earned consumer trust and recognition through an unwavering commitment to quality, making Wan-Wen one of the most iconic shops in Taichung's First Market.

In 1978, a devastating fire destroyed the First Market — the most representative consumer marketplace of the Japanese colonial era. A commercial building was later erected on the site, known as "First Plaza."

In 2016, the building was officially renamed "Dongxie Plaza." As the First Market gradually faded into history, Wan-Wen Foods relocated to Lüchuan West Street in Taichung (formerly known as the Second Dingcuo area). To meet the needs of a growing customer base, we further invested in modernizing our production facilities.

Established in Taichung for over 60 years, Wan-Wen is a time-honored fish specialty brand renowned for its fresh, flavorful golden fish floss. With traditional craftsmanship and authentic recipes, our marlin fish floss, fish balls, and other signature products have become part of the shared memory of growing up in Taichung — a taste that connects generations.